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  2. Cookie shop owner calls out woman who identified herself as ...

    www.aol.com/cookie-shop-owner-calls-woman...

    A cookie shop owner has criticized a woman who told him she was an “influencer” and asked for free products. David Maffei, the owner of Halfsies Cookie Company, which is based in Hudson Valley ...

  3. Forced free trial - Wikipedia

    en.wikipedia.org/wiki/Forced_Free_Trial

    A forced free trial is a direct-marketing technique, usually for goods sold by regular subscription, in which potential buyers are sent a number of free samples of a product, usually periodic publications. Quite often publishers distribute free copies and the reader is not even asked to subscribe.

  4. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

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  6. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  7. What are 'influencer farms'? Agencies 'regulate every little ...

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  8. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Brands can send free samples to celebrities to try out their product, and review or use on social media to give their opinion on the product. Many beauty companies use this to get YouTube reviewers to review their product so they get free advertising. Sometimes a celebrity is given merchandise by a brand to use or wear in public where there is ...

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