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Victoria Secret is a great case study in that tension between trying to have an elite brand, not a luxury brand, but an elite brand, but also something that's accessible.
The rise and fall of Victoria's Secret—from a failure to keep up with a changing culture to retail titan Les Wexner’s association with Jeffrey Epstein—have been written about for years.
On June 12, 1977, [2] Victoria's Secret was founded by Roy and Gaye Raymond [6] in Delaware. [7] Raymond opened the first Victoria's Secret store at the Stanford Shopping Center in Palo Alto, California. [8] Raymond was inspired to start Victoria's Secret after feeling embarrassed purchasing lingerie for his wife in a department store.
How Victoria’s Secret ventures into apparel will be conservative in manner, he said, and will follow a test-and-learn approach. For all its problems in recent years, Victoria’s Secret is still ...
The following is a list of current and former Victoria's Secret fashion models. Bolded names indicate current or former Victoria's Secret Angels.
The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event.
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