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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
Ponzano Veneto is home to the headquarters of United Colors of Benetton, one of the biggest Italian fashion houses and clothing labels in the world. [4] The headquarters of the company is situated in the Villa Minelli, which was bought by the group in 1969 and became the main headquarters of the company in the 1980s. [4]
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
The Benetton B186 is a Formula One racing car, built and raced by the Benetton team for the 1986 Formula One World Championship. It was the first car to be constructed and raced by Benetton, which had bought the Toleman team at the end of 1985 after several years of sponsoring it and other teams, including Alfa Romeo and Tyrrell .
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
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