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Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .
Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
Such courses include courses on Generative AI, Data analytics, IT Support, Digital Marketing & E-commerce, Cybersecurity, and more. Google has a total of 1,172 courses on Coursera. They also offered 100,000 scholarships. [53] Google and its 20+ partners will accept those certificates as 4-year degree equivalent. [54] [55]
There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Elements of AI is a massive open online course (MOOC) teaching the basics of artificial intelligence. [1] The course, originally launched in 2018, is designed and organized by the University of Helsinki and learning technology company MinnaLearn . [ 2 ]