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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs. [ 44 ] Facebook and Twitter, however, are facing intense criticism from lawmakers for their roles in politics, [ 45 ] a criticism that is tied to antitrust concerns.
This also helped them create a unique style of communication with the public and build electoral coalitions, which identified voters and, in turn, raised money. As a result, social media ultimately aided in voter mobilization and electoral impact. [61] Social media also became a primary source of news for some demographics.
The internet has facilitated new channels of communication that significantly impact the spread of news and the dynamics of political discourse. The interactive nature of social media allows far-right groups to reach wider and younger audiences, often using subtle messaging and popular social media tactics.
Print Media: In the case of print media, it is the oldest form of political socialization of media, as this includes books and poems. and newspapers. Until 1900, after the invention of radio, print media was the primary way individuals received information that shaped their political attitudes and beliefs.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
[127] [128] At least in the political field, Facebook has a counter-effect on being informed: in two studies from the US with a total of more than 2,000 participants, the influence of social media on the general knowledge on political issues was examined in the context of two US presidential elections. The results showed that the frequency of ...
Social media have become a huge factor in politics and civics in not just elections, but gaining funds, spreading information, getting legislation and petition support, and other political activities. [14] Social media make it easier for the public to make an impact and participate in politics.