Search results
Results from the WOW.Com Content Network
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Audience-centric approaches to studying fragmentation lend themselves to social network metrics and have been conceptualized as "audience networks." [20] [21] Audience-centric studies have demonstrated that popular outlets enjoy high levels of duplication with many smaller outlets, and that the audience for small outlets are not composed of ...
The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Often, because of media's influence, audiences have a more heightened and unrealistic perception of the amount of violence. A UGT approach may be implemented to Cultivation theory cases to understand why an audience would seek violent media and if audiences seek television violence to satisfy the need of confirmation of their worldview. [72]
The imaginary audience refers to a psychological state where an individual imagines and believes that multitudes of people are listening to or watching them. It is one of the mental constructs in David Elkind 's idea of adolescent egocentrism (along with the personal fable ).
Each approach has strengths and weaknesses, and sometimes more than one approach is used as a check on the others. Audience analysis tries to isolate variables like region, race, ethnicity, age, gender, and income in an effort to see how different social groups tend to construct different meanings for the same text.
James G. Webster (born 1951) is a professor and audience researcher at Northwestern University. [1] Webster's publications have documented patterns of audience behavior, sometimes challenging widely held misconceptions. He has also made foundational contributions to audience theory and the methods of audience analysis.
Reader-response criticism is a school of literary theory that focuses on the reader (or "audience") and their experience of a literary work, in contrast to other schools and theories that focus attention primarily on the author, content, or form of the work.