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  2. List of advertising awards - Wikipedia

    en.wikipedia.org/wiki/List_of_advertising_awards

    These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising Agencies) Recognizes the best strategy in marketing, media, and advertising around the world

  3. List of crowdsourcing projects - Wikipedia

    en.wikipedia.org/wiki/List_of_crowdsourcing_projects

    The Tokyo Times referred to J Rice's subsequently produced "We Pray for You" video, involving largely the same participants as were in Lavie's video, as an example of a trend to use crowdsourcing for charitable purposes. [129] Wikipedia is often cited as a successful example of crowdsourcing, [130] despite objections by co-founder Jimmy Wales ...

  4. Category:Advertising campaigns - Wikipedia

    en.wikipedia.org/wiki/Category:Advertising_campaigns

    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  6. Consumer-generated advertising - Wikipedia

    en.wikipedia.org/wiki/Consumer-generated_advertising

    Consumer-generated marketing is not the same as viral marketing or word of mouth advertising; however, the result of it achieves a high level of publicity within high relevance communities. These communities are extremely critical to the success of a brand, and normally follow the 80/20 rule , where 20% of the brand's customers account for 80% ...

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

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