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The agency operates in sports consulting, partnership sales, marketing and sponsorship activation. Its headquarters are located in Hamburg, Germany. Sportfive employs around 1,200 people and markets over 30 different sports disciplines, including football, American football, baseball, basketball, esports & gaming, golf, handball and motorsport. [1]
International Sports Promotion Society (国際スポーツ振興協会, Kokusai Spōtsu Shinkō Kyoukai) (ISPS, also known as ISPS Handa) is a Japanese non-profit organization known for its sponsorship of golf tournaments worldwide, including the PGA Seniors Championship and LPGA Women's Australian Open. ISPS Handa is a member of the Tokyo ...
One of the oldest examples of the marketing of products through sports is Slazenger's supplying of the official ball of Wimbledon (1902- 2015 [32]).Another international example of marketing products through sport is Adidas’ sponsorship of FIFA, which includes the company supplying the balls used in the World Cup and having its logo on the ...
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The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and indexed by PsycINFO [1] and the Social Sciences Citation ...
WhatsApp has chosen the Mercedes Formula One team for its first sports sponsorship, a multi-year agreement that will give followers of the eight-time world champion exclusive team content and in ...
Jake Mintz and Jordan Shusterman discuss the Juan Soto free agency sweepstakes kicking off, the annual Scott Boras pun-fest at the GM meetings and make their picks for this week's The Good, The ...
This is a list of international sports federations, each of which serves as a non-governmental governing body for a given sport and administers its sport at a world level, most often crafting rules, promoting the sport to prospective spectators and fans, developing prospective players, and organizing world or continental championships.