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“Vote or Die”, a campaign started by the Citizen Change organization, is another example of a politically charged educational advertisement. This campaign, headed by celebrity Sean Combs was directed at America’s youth during the Elections in 2004. This campaign was criticized its violent and over the top approach to voter apathy.
Point of Sale Campaigns: A donation solicited by a company at the point of sale but made by the consumer (e.g. consumers are asked to round up their purchase or donate a dollar when they check out online or in-stores). Message-Focused Campaigns: Business resources are used to share a cause-focused message. For example, a campaign that ...
Chefs Move to Schools was founded in May 2010 as part of First Lady Michelle Obama's Let's Move campaign. [31] The Chefs Move to Schools program is a nationwide effort to teach culinary skills to school children and to get them to try new, healthful food options. [ 31 ]
The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. [1] Advertising campaigns are built to accomplish a particular objective or a set of objectives.
The 32 candidates running for school board seats in Sacramento County have raised half a million dollars in campaign funds this election season, with the majority of those funds coming from local ...
Advertisements in schools is a controversial issue that is debated in the United States. Naming rights of sports stadiums and fields, sponsorship of sports teams, placement of signage, vending machine product selection and placement, and free products that children can take home or keep at school are all prominent forms of advertisements in schools.
Professor Jonah Berger at the University of Pennsylvania's Wharton School of Business affirms that marketing campaigns that trigger psychological responses linked to strong emotions tend to perform better. In particular, Berger found that positive emotions like happiness, joy, and excitement have more successful share rates than their negative ...
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.