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Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California, and a subsidiary of Activision Blizzard.Originally founded in 1991, the company is best known for producing the highly influential massively multiplayer online role-playing game World of Warcraft (2004), as well as the multi-million selling video game franchises Diablo, StarCraft and ...
Activision Blizzard is one of the largest video game publishers in the world, with annual revenues of about $8.8 billion in 2021. [3] The company is composed of five business units: [4] Activision Publishing, Blizzard Entertainment, King, [5] Major League Gaming, [6] and Activision Blizzard Studios.
Under Blizzard Entertainment, it invested in esports initiatives around several of its games, most notably Overwatch and Call of Duty. Activision Blizzard's titles have broken a number of release records. [9] [10] [11] As of March 2018, it was the largest game company in the Americas and Europe in terms of revenue and market capitalization. [12]
Last year, Microsoft closed its takeover of Activision Blizzard. In the months that followed, interest rates rose, expectations changed, and Microsoft Gaming eliminated 8% of its workforce.
Bobby Kotick is officially leaving Activision Blizzard on Dec. 29, after more than three decades as CEO of the gaming giant, following Microsoft’s $69 billion takeover of the company. With his ...
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[1] [2] The three subsidiaries consist of: Xbox Game Studios, ZeniMax Media, and Activision Blizzard. It owns 5 video game publishers labels, including Activision Publishing, Xbox Game Studios, Bethesda Softworks, Blizzard Entertainment, and King Digital Entertainment.
Microsoft Gaming is an American multinational video game and digital entertainment division of Microsoft based in Redmond, Washington established in 2022. Its five development and publishing labels consist of: Xbox Game Studios, Bethesda Softworks (publisher of ZeniMax Media), Activision, Blizzard Entertainment, and King (the latter three are publishers of Activision Blizzard). [2]