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2. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

3. Website tracking - Wikipedia

   en.wikipedia.org/wiki/Website_tracking

   Website change detection allows interested parties to be alerted when a website has changed. A web crawler can periodically scan a website to see if any changes have occurred since its last visit. Reasons to track website changes include: Enhanced automation: Triggering in Event-driven programming

4. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...

5. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the timestamp of the current visit, and the referrer site or campaign that directed the visitor to the page (e.g., search engine, keywords, banner, or email).

6. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...

7. Matomo (software) - Wikipedia

   en.wikipedia.org/wiki/Matomo_(software)

   Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.