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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
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Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more. This article originally appeared on USA TODAY: Travis Kelce stats with Taylor Swift at Kansas City ...
The driver accused of killing NHL star Johnny Gaudreau and his brother faces more severe charges under a new indictment. Sean M. Higgins, 44, is accused of aggravated manslaughter and other crimes ...
Stretch rose from the ashes of this debacle, and soon had a No. 16 hit single in November 1975 with "Why Did You Do It?", [4] the lyric of which was a direct attack on Mick Fleetwood for his failure to join the band on the ill-fated U.S. tour. [5] In the eventual video for the record, the bass player was Steve Emery who wore a traditional ...