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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [3] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick. [3]
Elizabeth Arden and Helena Rubinstein, two giants in the American beauty industry, watched and kept abreast of its development. After the First World War, American consumers became eager for new products. [16] Sensing an opportunity, both Rubinstein and Arden launched their own brands of cosmetics that included mascara.
Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.
The musical relates the rivalry between two important women of the cosmetics industry, Elizabeth Arden and Helena Rubinstein, from the 1930s to the 1960s.Elizabeth Arden was the daughter of a Canadian farmer and presented her products as emblems of an upper-class life of comfort.
This week, the 67-year-old actress walked the red carpet at the 2025 Screen Actors Guild Awards wearing a gorgeous pink satin suit, and her rosy makeup look perfectly complemented the ensemble.
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1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898- 1645 West Lane Avenue, Upper Arlington, OH · Directions · (614) 485-9193