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Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
Consumer Reports states that PriceGrabber places the ads and pays a percentage of referral fees to CR, [25] who has no direct relationship with the retailers. [26] Consumer Reports publishes reviews of its business partner and recommends it in at least one case. [27]
Using lures is a popular method among North American anglers, particularly for catching vision-oriented predators such as black bass, trout and pike. The lure may require a specialized presentation to impart an enticing action e.g. in fly fishing. Artificial lures are rigged with different types of hooks in order to increase catch rate. [10]
A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching").
The Little Cleo is a small spoon lure made by the Acme Tackle Company which comes in nine sizes from 1 ⁄ 16 oz to 1 1 ⁄ 4 oz, and in different color combinations. Created in 1953 by the New York City songwriter C.V. "Charlie" Clark, Little Cleo according to Outdoor Life is one of the most popular lures in use today and is one of the 50 ...
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