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  2. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7] Executive summary; Market research. Market environment (e.g. economic, legal, governmental, technological, ecological, sociocultural ...

  4. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    In many cases, marketing management will develop a marketing plan to specify how the company will execute the chosen strategy and achieve the business's objectives. The content of marketing plans varies for each firm, but commonly includes: An executive summary

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. 6 of the best and 6 of the worst Christmas movies on Netflix ...

    www.aol.com/6-best-6-worst-christmas-120901378.html

    Summary: In the Christmassy sequel to "Bad Moms," Mila Kunis, Kristen Bell, and Kathryn Hahn return as three mothers living life to the fullest, defying social expectations. This time, they are ...

  8. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    The first conversion point is the marketing-qualified lead (MQL), a potential customer whose interest, such as a Contact Us form or a demo request, has been reviewed by the company's marketing team. [7] If this rate grows over time, you are doing a better job targeting your customer base and converting them to be interested in engaging.

  9. Mark My Words: This '90s Hairstyle Is Going to Rule 2025 - AOL

    www.aol.com/mark-words-90s-hairstyle-going...

    Layers can give definition and emphasize your flipped ends times ten. Jane Fonda is a prime example of how it can turn your classic lob (aka long bob) into a red carpet-ready look.