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Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. [1] [2] It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the LS 400, Lexus's flagship sedan. [3]
1996 Lexus LS 400 (UCF20; pre-facelift, UK) The second-generation Lexus LS 400 (UCF20) debuted in November 1994 (for the 1995 model year) with a longer wheelbase and similar specifications as the original model. The public unveiling of the vehicle occurred in a gala ceremony held at the San Francisco Opera House in California. [71]
By 1992, the LS 400's base price had risen 18 percent. [53] In 1993, Lexus launched the mid-size GS 300 sports sedan, based on the Toyota Aristo using the Toyota "S" platform from the Toyota Crown, which had sold for two years prior in Japan. [47] The GS 300 was priced below the LS 400 in the marque's lineup. [54]
LS: full-size RWD/AWD. 1990 Lexus LS 400; 2001 Lexus LS 430; 2007 Lexus LS 460/LS 460 L; 2008 Lexus LS 600h/LS 600h L; 2009 Lexus LS 460/LS 460 AWD/LS 460 L/LS 460 L AWD; 2010 Lexus LS 460 SZ/Sport; 2013 Lexus LS 460/LS 460 AWD/LS 460 L/LS 460 L AWD/LS 600h L; 2017 Lexus LS 350/LS 500/LS 500h; SC: coupé/coupé convertible RWD. 1992 Lexus SC ...
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The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
Following Honda's lead, Toyota launched the Lexus name with the LS 400 which debuted at $38,000 in the US, in some markets being priced against mid-sized six cylinder Mercedes-Benz and BMW models, [40] and was rated by Car and Driver magazine as better than both the $63,000 Mercedes-Benz W126 and the $55,000 BMW E32 in terms of ride, handling ...
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