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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
Inditex created Lefties in 1993; the name is taken from the term leftovers and it was created to sell old Zara clothing. [21] In 1995, Inditex purchased the remaining Massimo Dutti shares and began expanding the brand to include a women's line. [22] In 1998, Inditex launched the Bershka brand that was aimed at urban hip fashion. [23]
$50 at Zara. 4. Zara High-Waisted Culottes. Zara. When in doubt, wear culotte pants is my motto, and after I tell you all about this pair, I bet it'll be yours, too. Featuring a high waist, wide ...
Unlike many fashion companies, Zara rarely invests in television adverts or press promotional campaigns. Instead, it relies on store windows to convey the brand image, word of mouth, and establish store locations strategically in areas with high consumer traffic. [14] The origin story of H&M shares common threads with Zara.
The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women. [9] While the existing Massimo Dutti fragrance line was distributed in a network of multi- brand retailers such as Douglas, El Corte Ingles and Amazon.com , the new collection is sold exclusively by Massimo Dutti in 400 Massimo ...
High fashion clothing brands — brands currently showing at one of the world's four major fashion weeks, in Paris, Milan, London, and New York Subcategories. This ...
The chain was established in 1991 due to the diversification of Inditex's commercial objective, which at that time had only Zara stores. It started out as a brand only for the male public, but after a few years of its creation, it introduced a collection for girls in 1998 that has equaled the male line in sales.
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
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