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O'Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O'Neill. It moved down the coast from San Francisco to Santa Cruz by the end of the decade. The company logo symbolizes a breaking surf wave. "O'NEILL" and the "Wave logo" are trademarks registered worldwide.
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Hang Ten's name comes from the surfing maneuver of 'hanging ten', that is, to hang all ten toes over the edge of the surfboard. Its original logo was a sewed-on pair of little feet. Today, the company licenses its logo and designs for apparel, paddle-boards, skateboards, surfboards, sun care, and other lifestyle products.
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
Hurley worked for five years as a surf board shaper for various companies; including Lightning Bolt; Wind-an-Sea and Wave Tools. While becoming known as one of the premiere shapers in Southern California, Hurley licensed the U.S. rights to the up-and-coming Australian surf brand Billabong, and formed Billabong USA in 1983. [5]
The first "Ocean Pacific" trademark brand was started by John Smith in the 1960s as a surfboard brand, which he sold out of his shop, North County Ding Repair. Later, Fred Ryan purchased North County Ding Repair from John Smith along with the Ocean Pacific surfboard label. The Ocean Pacific label was later sold to Don Hansen of Hansen Surf Shop.
Then came the Aussie invasion of surf brands Billabong and Quiksilver and more competition. Jenks retired from OP in 1980 just before the brand started licensing out the label and grew to about ...
Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely.