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  2. Maslow's hierarchy of needs - Wikipedia

    en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    Most people need stable esteem, meaning that which is soundly based on real capacity or achievement. Maslow noted two versions of esteem needs. The "lower" version of esteem is the need for respect from others and may include a need for status, recognition, fame, prestige, and attention.

  3. Self-determination theory - Wikipedia

    en.wikipedia.org/wiki/Self-determination_theory

    Self-determination theory identifies a basic psychological need for autonomy as a central feature for understanding effective self-regulation and well-being. [94] As adopting these services increases both individual and collective well-being, research has to delve more deeply into the origins of consumers' motivations.

  4. Need - Wikipedia

    en.wikipedia.org/wiki/Need

    In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter) while a want is a desire, wish or aspiration. When needs or wants are backed by purchasing power , they have the potential to become economic demands .

  5. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  6. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Individuals make no difference to the outcome, “much as single molecules make no difference to the properties of the gas" [citation needed] (Herbert, G). This is a weakness of rational choice theory as it shows that in situations such as voting in an election, the rational decision for the individual would be to not vote as their vote makes ...

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  8. Volition (psychology) - Wikipedia

    en.wikipedia.org/wiki/Volition_(psychology)

    Volition, also known as will or conation, is the cognitive process by which an individual decides on and commits to a particular course of action. It is defined as purposive striving and is one of the primary human psychological functions. Others include affect (feeling or emotion), motivation (goals and expectations), and cognition (thinking).

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