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The "Virginia is for Lovers" logo "Virginia is for Lovers" is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, [1] it has become a well-recognized and often imitated part of American jargon. In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 ...
Martin is perhaps best known as the "brainchild" behind the famous Virginia is for Lovers tourism campaign, which was first launched in 1969. [1] [2] He was a member of the team which created the slogan. Martin publicly credited Robin McLaughlin, an advertising copyeditor, with writing the original tagline, "Virginia is for history lovers."
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