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The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. [10] In 1990, the Washington Post said, "if there is such a thing as the 10 commandments of business then the second was laid down by Scott M Cutlip and Allen H Center in Effective Public Relations".
Koichi Shimizu, a professor at Josai University proposed a 4 Cs classification of marketing mix in 1973. Then in 1979, it was expanded to the 7Cs Compass Model. [39] The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation ...
In common usage and linguistics, concision (also called conciseness, succinctness, [1] terseness, brevity, or laconicism) is a communication principle [2] of eliminating redundancy, [3] generally achieved by using as few words as possible in a sentence while preserving its meaning. More generally, it is achieved through the omission of parts ...
A formal approach to this harmonious coexistence with the earth and sustainable marketing mix is known as Four Cs (Commodity, Cost, Communication), Channel in "7Cs Compass Model. The four Cs Model provides a demand / customer co-creation alternative to the well-known four Ps supply side model ( product , price , promotion , place ) of marketing ...
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Consistency in titles means that: titles for the same kind of subject should not differ in form or structure without good reason.Where multiple titles are available, and where titles are equally usable in terms of recognizability, naturalness, preciseness, and conciseness, then the title to be used should be consistent with titles used for similar or related topics in Wikipedia.
For example, Michelle Cosgrove's benefits will be cut nearly in half — reduced by $557, to $601. Cosgrove spent the first half of her career as a paralegal, contributing to Social Security ...
The use of hashtags also reveals what feelings or sentiment an author attaches to a statement. This can range from the obvious, where a hashtag directly describes the state of mind, to the less obvious. For example, words in hashtags are the strongest predictor of whether or not a statement is sarcastic [55] —a difficult AI problem. [56]