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A bottle of Chamisul soju. Jinro is the largest manufacturer of soju accounting for half of all white spirits sold in South Korea. [6] Soju accounts for 97% of the category. Global sales in 2013 were 750 million bottles; the second-largest spirits brand, Smirnoff, sold less than half that number.
A bottle of Chamisul Fresh. Chamisul (Korean: 참이슬; lit. dew) is a brand of soju manufactured by South Korean company HiteJinro. [1] It is the most popular brand of liquor in the world.
Sales at brick-and-mortar stores on Friday grew just 0.7% year over year, according to preliminary estimates by payments processor Mastercard. Meanwhile, data firm Facteus said sales were actually ...
Although soju is often compared to vodka, it has a sweet taste due to added sugar. The drink is usually served in a shot glass. It has a smooth, clean taste, and pairs well with a variety of Korean dishes. Soju is generally inexpensive; a typical bottle costs about ₩1,800, less than US$1.65 (convenience store standards). [49]
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HiteJinro is a merger between two alcohol companies: Hite Brewery and Jinro. Hite Brewery was established in 1933 as a liquor company. Jinro was established in 1924 as the first Korean beer company. In 2006, Jinro was acquired by Hite, a popular beverage company. HiteJinro is the world's leading producer of Soju. HiteJinro manufactures many ...