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Aquila is a monthly UK-based educational children's magazine that offers an alternative to mainstream publications. It is for boys and girls of 8-13 and features puzzles, fun facts and activities. The magazine is advertisement-free.
Marketing strategies for advertising to children are paid high attention to as the market adds approximately 21 billion dollars to the United States economy each year. [23] This is possible due to the influential amount of purchasing power children have when pressuring their parents, through what marketers refer to as "pester power".
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Dynamite was a magazine for children founded by Jenette Kahn and published by Scholastic Inc. from 1974 until 1992. The magazine changed the fortunes of the company, becoming the most successful publication in its history [1] and inspiring four similar periodicals for Scholastic, Bananas, Wow, Hot Dog! and Peanut Butter.
The magazine began to accept outside advertising in 1962. [6] In the early 1970s the magazine was published by Review Publishing Co. in Indianapolis, Indiana. [7] In 2009, Jack and Jill merged with Children's Digest, another kids magazine from the same publisher. Jennifer Burnham edits Jack and Jill under the direction of Steven Slon.
In one article, the magazine said children were exposed to 3,000 ads a day. [4] The magazine did not run any advertisements. [2] It changed its name from Penny Power to Zillions because penny suggested its readers had limited consumer power. [4] A 1982 review of the magazine praised its child appeal and value as a teaching tool in schools. [5]
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Advertising to children and teenagers is a large business with $3.2 billion dedicated to nondigital forms and $900 million allotted to digital advertising in the United States in 2018. [10] This budget has been predicted to increase in value in the coming years. [11]