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Cheez-It is a brand of cheese crackers manufactured by Kellanova through its Sunshine Biscuits division. Approximately 26 by 24 mm (1.0 by 0.94 in), the rectangular crackers are made with wheat flour , vegetable oil , cheese , skim milk , salt , and spices .
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In May 2020, Kellogg's signed on as the new sponsor of the game, naming the game the Cheez-It Bowl, [a] after the company's brand of snack crackers. [ 6 ] In May 2023, it was announced that the Pop-Tarts brand of Kellogg's would be featured in the new name for the bowl, the Pop-Tarts Bowl . [ 7 ]
Cheez-It Bowl may refer to one of the following college football bowl games: Cheez-It Bowl (2018–2019), sponsored by Cheez-It and played in Arizona in 2018 and 2019 Renamed as the Guaranteed Rate Bowl for subsequent playings; Cheez-It Bowl (2020–2022), sponsored by Cheez-It and played in Florida from 2020 through 2022
Tennessee (8-4) returns to the Citrus Bowl for the first time since Jan. 1, 2002 and a 45-17 win over Michigan. This season's edition will be the Vols' sixth appearance in the Citrus Bowl.
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Kellanova (NYSE:K) reported third-quarter adjusted earnings per share of 91 cents (+18.2%) on Thursday, beating the street view of 85 cents. Quarterly sales of $3.23 billion (down 0.7%) outpaced ...
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