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The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
The International Journal of Applied Management and Technology (IJAMT) is an international peer-reviewed journal in the fields of applied management and applied technology. The journal is sponsored by The School of Management at Walden University. It has listed its goals as: Encourage collaborative and multi-disciplinary examinations of ...
Pages in category "Marketing journals" The following 25 pages are in this category, out of 25 total. ... Journal of Marketing Theory and Practice;
International Journal of Applied Management and Technology; ... Entrepreneurship Theory and Practice; ... International Journal of Sports Marketing & Sponsorship;
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.
Understanding of behaviors is facilitated by marketing technology platforms such as web analytics, mobile analytics, social media analytics, and trigger-based marketing platforms. Artificial Intelligence Marketing provides a set of tools and techniques that enable behavioral targeting.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Collectively, his body of research involves integrating theory drawn from marketing and other social science domains (management, economics, psychology, political science) with cutting edge, rigorous methodology, using large empirical data sets, to address managerially relevant research issues.