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The extended parallel process model (EPPM) is a fear appeal theory developed by communications scholar Kim Witte that illustrates how individuals react to fear-inducing messages. [1] Witte subsequently published an initial test of the model in Communication Monographs .
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
In law, an argument from inconvenience or argumentum ab inconvenienti, is a valid type of appeal to consequences. Such an argument would seek to show that a proposed action would have unreasonably inconvenient consequences, as for example a law that would require a person wishing to lend money against a security to first ascertain the borrower ...
Taking the communication perspective confers something like "communication literacy"—the ability to inscribe and read the complex process of communication in real-time. Among other things, CMM's concepts and models guide practitioners in helping clients become aware of the patterns of communication which make up aspects of the social world.
A magnetic therapy for persistent depression is in such demand in the Twin Cities that Allina Health has doubled its capacity with the opening of a new mental health center in Fridley. While ...
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
“She projects the ‘everywoman’ archetype, representing authenticity and approachability,” psychologist Pamela Rutledge, director of the Media Psychology Research Center in Newport Beach ...
An appeal to advantage can also be a request from someone in a position of power to someone who is in a socially subordinate position; the request is specifically for the subordinate to perform an act contrary to the subordinate's wishes, such that the subordinate is forced to commit the act in order to satisfy a more significant need. The ...