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When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
According to Jim Calhoun, [8] former president of Dockers, “The brand is going back to focusing on what we do best: khaki pants for men." [7] Dockers is trying to boost the selling of khaki pants, as it is a declining product among consumers. The reason for this decline in sales is the fact that people view khakis as a more corporate and ...
These jeans were known as the 505 regular fit jeans. The 505s are almost identical to the 501s with the exception of the button-fly. The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line.
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Boxer shorts got a fashion boost in 1985 when English model and musician Nick Kamen stripped to white Sunspel boxers in a 1950s style "Launderette" in a Levi's commercial Archived 2018-07-12 at the Wayback Machine. [2] [3] Since the 1990s, some men also opt for boxer briefs as a compromise between the two.
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