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The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
Retailing at US$129.99, the cost of the playset—the most expensive toy in Hasbro's G.I. Joe: A Real American Hero lineup—led to Hasbro re-releasing the shuttle two years later as a stand-alone vehicle called the Crusader, which used the same mold as the Defiant shuttle. The toy also came with a re-painted version of the Payload action ...
The following list (organized by faction) covers every known character in the G.I. Joe: A Real American Hero toy line to have received his/her own action figure.It includes the year the characters' version 1 action figure debuted, their code names and real names, function, and original rank/grade (if applicable).
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
John T. "Toyzilla" Marshall is an author, pop culture expert, comic book writer, and film producer. He has written five reference books on vintage toys: (GI Joe And Other Backyard Heroes (1997), Action Figures of the 1980s (1998), Action Figures of the 1960s (1998), Comic Book Hero Toys (1999), and Collecting Monster Toys (1999), all published by Schiffer Publishing).
Since this was never intended to be sold as a toy for young children (as were the original 1960s figures), it is quite likely that many damaged figures were never removed from the packaging. The figure was a little shorter overall than the original 1960s figure, and all the limbs, torso & pelvis were just very slightly different from the ...
Eagle Eye" G.I. Joe was invented by James A. King in 1976 [5] James A. King was a Master Engineer at Hasbro's R&D Dept in the mid-to-late 1970s and a top toy and consumer product inventor, designer and engineer under his own company King Design Associates, which produced additional G.I. Joe products and other toys for Hasbro.
"A Real American Hero" was created as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 + 3 ⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3 ⁄ 4 ″ scale toylines.
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