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2. Market analysis - Wikipedia

   en.wikipedia.org/wiki/Market_analysis

   A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

3. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   A report titled "Global B2C E-Commerce and Online Payment Market 2014" indicated a decrease in overall growth rates in North America and Western Europe, even as absolute growth numbers rose. The UK Market Research Society (MRS) listed the top social media platforms primarily used by millennials are LinkedIn, Facebook, YouTube and Instagram.

4. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

5. Market intelligence - Wikipedia

   en.wikipedia.org/wiki/Market_intelligence

   Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

6. Porter's five forces analysis - Wikipedia

   en.wikipedia.org/wiki/Porter's_five_forces_analysis

   A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

7. Market share analysis - Wikipedia

   en.wikipedia.org/wiki/Market_share_analysis

   Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry. They propose six factors to help ...

8. Quantitative marketing research - Wikipedia

   en.wikipedia.org/wiki/Quantitative_marketing...

   Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

9. Marketing information system - Wikipedia

   en.wikipedia.org/wiki/Marketing_information_system

   Reid and Bojanic(2010) claimed that, " The term market research informs relatively narrowly than Marketing Information System(MkIS) which is altered from the term management information systemization. Market research indicates that information is collected for a specific reason or project; the major objective is a one-time use. "[2]