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Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Open access citation advantage may increase the impact factor of open access journals relative to journals without open access. [ 1 ] [ 7 ] One study concluded that authors in medical fields "concentrate on research published in journals that are available as full text on the internet, and ignore relevant studies that are not available in full ...
Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating itself ...
Promoting Healthy Choices: Information vs. Convenience Jessica Wisdom, Julie S. Downs and George Loewenstein Contact Information: We thank the USDA Economic Research Service and the Center for Behavioral Decision Research at Carnegie Mellon University for financial support, and Howard Seltman, Jay
research. Avi Stopper,from the Market Strategy Group in Chicago, made sure the Council under-stood the perspectives of business, university and other leaders in its deliberations. The Council also is indebted to the leadership and staff at the Harold Washington Library Center, Woodson Regional Library, Sulzer Regional Libraryand the West
When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand. Despite the success of its Pentium processors, Intel faced a major threat from less costly processors that were better placed to serve the emerging market ...
[citation needed] [1] Strategic partnerships can develop in outsourcing relationships where the parties desire to achieve long-term “win-win” benefits and innovation based on mutually desired outcomes. No matter if a business contract was signed, between the two parties, or not, a trust-based relationship between the partners is indispensable.