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The digestive biscuit is also used as a cracker with cheeses, and is often included in "cracker selection" packets. In the UK, McVitie's digestive is the best selling biscuit, with 80 million packs sold annually, [1] though there are many other popular brands (such as Cadbury’s) as well as supermarkets' own versions. [8]
McVitie & Price's first major biscuit was the McVitie's digestive, created in 1892 by a new young employee at the company named Sir Alexander Grant. [26] The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland. [1] [2] [3]
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
Hobnobs (sometimes stylized as HobNobs) is the brand name of a commercial biscuit. They are made from rolled oats, are similar to a flapjack-digestive biscuit hybrid, and are among the most popular British and Irish biscuits. McVitie's launched Hobnobs in 1985 and a milk chocolate variant in 1987. [1]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
In 1875 he joined with the established Edinburgh biscuit factory at the head of Leith Walk belonging to Robert McVitie (1809–1883) to create the company McVitie & Price. [3] In 1888 they moved to huge new premises at the St Andrews Biscuit Works on Robertson Avenue in the Gorgie district of south-west Edinburgh.
McVitie's-branded Club mint biscuit as sold on the UK market in 2017. A thin layer of "mint flavoured cream" can be seen on the inside of the biscuit. Club is a range of chocolate covered biscuits, sold in the Republic of Ireland under the Jacob's brand name and in the United Kingdom under McVitie's.