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In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no " reasonable person " would take seriously anyway.
The Commission was established by the Federal Competition and Consumer Protection Act (FCCPA) 2018. among others, develop and promote fair, efficient and competitive markets in the Nigerian economy, facilitate access by all citizens to safe products, and secure the protection of rights for all consumers in Nigeria.
Advertising restrictions typically shift advertising spending to unrestricted media. Banned on television, ads move to print; banned in all conventional media, ads shift to sponsorships; banned as in-store advertising and packaging, advertising shifts to shill (undisclosed) marketing reps, sponsored online content, viral marketing, and other stealth marketing techniques.
Advertising deadlines: When advertising products or prices which are available for a limited time, the deadline (or expiration) should be made clear to consumers. Rain checks: When (through no fault of its own) a business cannot supply merchandise or service as promoted, it should provide the product (or service) as soon as it becomes available.
The legal concept of puffery was first expressed by a U.K. appeals court in 1892 in a case involving the maker of a quack medicine "smoke ball" that promised to prevent the flu, and who offered a ...
Authorities failed a mother of five in England whose estranged husband abused her for years before murdering her in 2023, an inquest has found.
Rihanna announced she's been sober for a year. Tom Holland launched a non-alcoholic beer company last year. And the “sober curious” movement, famously backed by Chrissy Teigen in late 2021 ...
Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. [2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.