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Subway is slashing the prices of its footlong subs for two weeks, with some subs being $6.99 cheaper than their original price.
On Aug. 24, Subway started a late summer deal that is sure to set the hearts of deli meat-loving lunch dates ablaze: a free footlong sandwich.
It’s not $5, but Subway is bringing back cheap footlongs and joining the fast food value menu wars. Beginning August 26, Subway will sell any footlong sandwich for $6.99 — a steep discount ...
Gerardo Mora / Getty Images for SubwayThis summer, fast-food chains are rolling out a series of special meal deals and promotions in a bid to lure price-wary diners into their restaurants. The ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Subway’s $6.99 deal included a six-inch sub and a choice of chips and a drink or two cookies (Getty Images) “Subway’s approach to value is thoughtful and strategic, leveraging data to help ...
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