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Sloan discontinued Scripps-Booth and sold the Sheridan brand, then reorganized the remaining five marques into a price hierarchy that positioned Chevrolet as the most entry-level line, Oldsmobile, Oakland, and Buick, as the mid-tier brands, and Cadillac as the flagship marque. [15]
Reviewers at the time described it either looking like a small Oldsmobile or small Cadillac. Compared to Oldsmobile's Viking, which enjoyed a total production run of only 7,224 over three model years (1929, 1930, 1931) Marquette produced 35,007 vehicles in the U.S. during its brief one year life span; [ 2 ] additionally, GM Canada turned out ...
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
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As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power, and luxury to Oakland, Oldsmobile, Buick, and ultimately Cadillac. By the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, as well as a wide gap between Oldsmobile and Buick.
The survey, administered by the BuyPower Card, which provides earnings toward the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle, found that one in six car owners name their ...
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