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Variable data printing (VDP) (also known as variable information printing (VIP) or variable imaging (VI)) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. [1]
Depending on the number of pages, printing may take 5 to 20 minutes. Print on demand (POD) is a printing technology and business process in which book copies (or other documents, packaging, or materials) are not printed until the company receives an order, allowing prints in single or small quantities. While other industries established the ...
Inkjet printing is a type of computer printing that recreates a digital image by propelling droplets of ink onto paper and plastic substrates. [1] Inkjet printers were the most commonly used type of printer in 2008, [2] and range from small inexpensive consumer models to expensive professional machines. By 2019, laser printers outsold inkjet ...
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Mockup. In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup may be a prototype if it provides at least part of the functionality of a system and enables testing of a design. [1]
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader.
Carbon copy. A copy made with carbon paper. Before the development of photographic copiers, a carbon copy was the under-copy of a typed or written document placed over carbon paper and the under-copy sheet itself (not to be confused with the carbon print family of photographic reproduction processes). [1] When copies of business letters were so ...
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