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WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.
Adblock Plus (ABP) is a free and open-source [11] [12] browser extension for content-filtering and ad blocking.It is developed by Eyeo GmbH, a German software company.The extension has been released for Mozilla Firefox (including mobile), [13] Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android.
Ad blocking reduces page load time and saves bandwidth for the users. Users who pay for total transferred bandwidth ("capped" or pay-for-usage connections), including most mobile users worldwide, have a direct financial benefit from filtering an ad before it is loaded. Using an ad blocker is a common method of improving internet speeds. [39]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website.
Advertising managers are expected to be accountable for advertising budgets. [132] Hence, most campaigns invest in a number of measures to evaluate whether advertising budgets are being well-spent and to assess whether the campaign requires improvement and, if necessary, to fine-tune campaigns in order to achieve the desired advertising effects.
A teaching method is a set of principles and methods used by teachers to enable student learning.These strategies are determined partly by the subject matter to be taught, partly by the relative expertise of the learners, and partly by constraints caused by the learning environment. [1]
The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]