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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Prior to the rise of content-analysis by search engines in the mid-1990s (most notably Google), search engines were reliant on metadata to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element. The search engine community is now divided as to the value of meta tags.
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and ...
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. [1] Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.
Viral post claims Facebook can use your photo without permission and that you have to post a notice on your page to stop it. The viral post is wrong.
Meta CEO Mark Zuckerberg on Tuesday said the social media company is ending its fact-checking program and replacing it with a community-driven system similar to that of Elon Musk's X. Zuckerberg ...
Popular search engines focus on the full-text indexing of online, natural language documents. [1] Media types such as pictures, video, audio, [2] and graphics [3] are also searchable. Meta search engines reuse the indices of other services and do not store a local index whereas cache-based search engines permanently store the index along with ...