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t. e. A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of ...
A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. [4] [5] The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England requiring all bakers to use a distinctive mark for the bread they sold ...
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. [ 1 ][ 2 ] There are many types of intellectual property, and some countries recognize more than others. [ 3 ][ 4 ][ 5 ] The best-known types are patents, copyrights, trademarks, and trade secrets.
(That a company plans to use a certain trademark might itself be protectable as a trade secret, however, until the mark is actually made public.) [35] To acquire a trademark rights under U.S. law, one must simply use the mark "in commerce". [36] It is possible to register a trademark in the United States, both at the federal and state levels.
t. e. A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner.
Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. [67] If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company – such as chocolate-chip cookies, for example.
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