Search results
Results from the WOW.Com Content Network
Cross border listings is the practice of listing a company's shares in a stock exchange of a country other than that in which the company is based. Firms may adopt cross-border listing to obtain advantages that include lower cost of capital, expanded global shareholder base, greater liquidity in the trading of shares, prestige and publicity.
Recent research, [6] shows that the listing premium for cross-listing has evaporated, due to new U.S. regulations and competition from other exchanges. Some recent academic research finds that smaller foreign firms seeking cross listing venues may be opting for UK exchanges over U.S. exchanges due to the costs imposed by the Sarbanes-Oxley Act.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Consumers take part in cross-border trading to broaden their product selection, gain access to a larger market place, or take advantage of currency volatility. Online commerce has taken on a more prominent role in recent years and gives consumers a convenient platform for cross-border shopping.
The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test". [1] It is testing a market that is segmented to discover new opportunities for organisations. [2] By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour.
In 1976 the Industrial Marketing and Purchasing Group started as a joint research project of scientists for the Swedish University of Uppsala, the British University of Bath and University of Manchester Institute of Science and Technology, the French Ecole Superieure de Commerce, Lyon (now EMLYON Business School), and the German Ludwig Maximilian University of Munich.