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According to Coca-Cola's chief marketing officer, Sergio Zyman, Tab Clear was released at the same time, as an intentional "kamikaze" effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi to "kill both in the process". The "born to die" strategy included using the poor-performing Tab brand rather than Coke ...
Coca-Cola Clear is a colorless variant of the soft drink Coca-Cola. Without the normal caramel ingredient, Coca-Cola Clear has none of the typical dark Coke color. The drink is lemon-flavored to compensate for the removed caramel. It was developed at Coca-Cola Asia Pacific and launched locally in Japan in June 2018. [1] A lime-flavored ...
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
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Pepsi might be bringing back Crystal Pepsi, a popular drink from the 1990s. The clear-colored beverage, which tasted like regular Pepsi, debuted in 1992 in a couple test markets and rolled out ...
Clear colas were again produced during the clear craze of the early 1990s. Brands included Crystal Pepsi, Tab Clear, and 7 Up Ice Cola. Crystal Pepsi was repeatedly reintroduced in the 2010s. In Denmark, a popular clear cola was made by the Cooperative FDB in 1976.
Crystal Pepsi is making a comeback, so you can relive the Summer of '92. The "crystal clear" cola will hit Canadian stores on June 11th and American stores on August 8th.
A caffeine-free version of the original Tab flavor was introduced in 1983, alongside caffeine-free versions of Coca-Cola and Diet Coke. [12] Tab Clear, a caramel color-free version of Tab, [13] was released in the United States in 1992, and subsequently in the United Kingdom and Japan. [14] [15] Tab Clear was discontinued in 1994. [13]