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The text in Ford Motor Company's logo is written in Spencerian script, as is the Coca-Cola logo. [11] It is speculated and highly likely that F. M. Robinson, a bookkeeper said to have named Coca-Cola, was trained in business and penmanship at Spencerian school, and suggested that it be engraved "Spencerian style."
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In the book "An Elegant Hand" by William E Henning, it states that Frank Mason Robinson, who was the bookkeeper of the firm, originated the name Coca-Cola and specified that it be written in Spencerian Script. In a 1914 court case, Robinson testified that he was "practically the originator" and that "some engraver here by the name of Frank ...
Download as PDF; Printable version; In other projects ... (Coca Cola idet v dom!, ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...
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The color, letter font and style of the Coca-Cola and Diet Coca-Cola logos in English were copied into matching Hebrew logos to maintain brand identity in Israel. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity.