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Initial promotion was low-key, and to maximise the use of cheap airfares, night flights were used. The first destination was Lloret de Mar on the Costa Brava. The Horizon Group only received modest success and sold the company on to a management buyout in 1973. During the 1970s, the popularity of Club 18-30 was increased through cut-price airfares.
The Costa del Sol (Spanish: [ˈkosta ðel ˈsol]; literally "Coast of the Sun") is a region in the south of Spain in the autonomous community of Andalusia, comprising the coastal towns and communities along the coastline of the Province of Málaga and the eastern part of Campo de Gibraltar in Cádiz.
Transport can be via automobile, bus, or charter airline and may also include travel between areas as part of the holiday. Package holidays are a form of product bundling. Package holidays are organised by a tour operators and sold to consumers by a travel agents. Some travel agents are employees of tour operators, while others are independent.
The Costa de la Luz (Spanish pronunciation: [ˈkosta ðe la luθ], "Coast of Light") is a section of the Andalusian coast in Spain facing the Atlantic. It extends from Tarifa in the south, along the coasts of the Province of Cádiz and the Province of Huelva , to the mouth of the Guadiana River .
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