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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .
Donald M. Kendall of Pepsi promoted the Pepsi Challenge. When the preference in blind tests is compared to tests wherein cups are labeled with arbitrary labels (e.g., S or L) or brand names, the ratings of preference change. [9] Scientific findings do support a perceptible difference between Coca-Cola and Pepsi, but not between Pepsi and RC ...
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The popularity of the term "sweepstakes" may derive from the Irish Sweepstakes, which were very popular from the 1930s to the 1980s. There is a tradition of office sweepstakes (known as office pools in the U.S.), which are usually based on major sporting events such as the Grand National and the World Cup. Entrants pay an equal stake for each ...
John Leonard, a 21-year-old business student in 1996, found that it was possible to purchase Pepsi Points for 10 cents each: thus seven million points cost US$700,000. [1] [b] The rules only required a minimum of 15 Pepsi Points worth of physical tags from Pepsi products beyond the purchased points. [1]
Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a massive video blitz, set in ancient ...
PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.