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Aquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed. [8] [9]
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
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A taxi in London with a Boracay-themed wrap and the slogan Love the Beach, Love the Philippines. The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding.
Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.
[1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign. The London advertisement featuring nurse Parson received criticism. Speaking as chair of the Senate committee on tourism, Senator Nancy Binay expressed concern and was bothered that the advertisement was promoting the country as a labor exporting ...
This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slogan according to the government agency.
In 2007, columnist Geronimo L. Sy wrote in the Manila Times that the Philippines didn't have a national motto (which he called a "national slogan") and that many of the societal problems plaguing the country were because of a lack of common direction that a national motto would embody, [8] despite the Flag and Heraldic Code being made law nine ...