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  2. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...

  3. Corporate sustainability - Wikipedia

    en.wikipedia.org/wiki/Corporate_sustainability

    A 2014 session by the United Nations Conference on Trade and Development promoting corporate responsibility and sustainable development.. Corporate sustainability is an approach aiming to create long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, environmental, cultural, and economic dimensions of doing business. [1]

  4. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

  5. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    A reactor has no proactive strategy, often reacting to events as they occur, or alternatively they may have a defined strategy and organizational structure which are no longer appropriate for their commercial environment. Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the ...

  6. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.

  7. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    Business policy was a term then current for what has come to be called strategic management. [31]) The first chapter of the textbook stated, without using the acronym, the four components of SWOT and their division into internal and external appraisal: Deciding what strategy should be is, at least ideally, a rational undertaking.

  8. Sustainable business - Wikipedia

    en.wikipedia.org/wiki/Sustainable_business

    A sustainable business, or a green business, is an enterprise which has (or aims to have) a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line.

  9. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."