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2. 11 of the Best Hypoallergenic Eyeliners for Sensitive Eyes - AOL

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   Waterproof. 10 color options. Cons: One shopper noted they ran out quickly. ... Maybelline Eye Studio Lasting Drama Gel Eyeliner. ... Physicians Formula Eye Booster Waterproof Ultra-Fine Liquid ...

3. 10 of the Best Beauty Deals at Walmart This Winter - AOL

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   Maybelline Waterproof Mascara. ... It’s one the best deals on this list, price-wise, at $9.27 — marked all the way down from $18.69; that’s close to $10 in savings. ... Some beauty experts ...

4. New Eye Products From Maybelline, E.l.f. Cosmetics ... - AOL

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   E.l.f x Dunkin’ The Dunkin’ Dozen $16 at Elfcosmetics.com and Ulta Beauty Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired ...

5. Eye liner - Wikipedia

   en.wikipedia.org/wiki/Eye_liner

   Liquid eye liner is an opaque liquid that usually comes in a small bottle and is typically applied with a small sharp-tipped brush. It creates a clean, precise line. This type of eye liner is best used to create sharp, winged eyeliner. Because liquid eye liner gives a much heavier appearance, it is often only applied to the upper lash-line.

6. Maybelline - Wikipedia

   en.wikipedia.org/wiki/Maybelline

   Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee.

7. Mascara - Wikipedia

   en.wikipedia.org/wiki/Mascara

   It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. The most common form of mascara is a liquid in a tube with an application ...

8. Our beauty expert picked her favorite products on sale for ...

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   From the Jennifer Aniston-beloved eye serum that blurred my wrinkles to our pick for best mascara of the year, we've got the insider scoop on the most "worth it" Black Friday beauty deals to shop ...

9. Thomas Lyle Williams - Wikipedia

   en.wikipedia.org/wiki/Thomas_Lyle_Williams

   In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver