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The BBA degree also develops a student's practical, managerial, and communication skills, and business decision-making capabilities that prepare them for the management of a business entity. Many programs incorporate training and practical experience in the form of case projects , presentations, internships , industrial visits, and interaction ...
The Bachelor of Business Management/Bachelor of Management Studies are similar to the BBA, but with a stronger emphasis on leadership and management skills. The Bachelor of Commerce (B.Com., or B.Comm; Bachelor of Commerce and Administration (BCA) is an alternate title) is, likewise, an undergraduate degree in general business management ...
Business school – University-level institution teaching business administration – university-level institution that confers degrees in business administration or management. Such a school can also be known as "school of management", "school of business administration", or, colloquially, "b-school" or "biz school".
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
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