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Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [ 1][ 2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.
Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [ 1] Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human ...
Behavioral game theory seeks to examine how people's strategic decision-making behavior is shaped by social preferences, social utility and other psychological factors. [ 1] Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [ 2] experimental economics, and experimental psychology.
Neuroeconomics. Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics.
Socioemotional selectivity theory ( SST; developed by Stanford psychologist Laura L. Carstensen) is a life-span theory of motivation. The theory maintains that as time horizons shrink, as they typically do with age, people become increasingly selective, investing greater resources in emotionally meaningful goals and activities.
Resource mobilization is the process of getting resources from the resource provider, using different mechanisms, to implement an organization's predetermined goals. [1] It is a theory that is used in the study of social movements and argues that the success of social movements depends on resources (time, money, skills, etc.) and the ability to use them.
v. t. e. Cognitive psychology is the scientific study of mental processes such as attention, language use, memory, perception, problem solving, creativity, and reasoning. [ 1] Cognitive psychology originated in the 1960s in a break from behaviorism, which held from the 1920s to 1950s that unobservable mental processes were outside the realm of ...
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach, was popularized by the psychologist David McClelland. [ 1] [non-primary source needed] A need for achievement figures as a secondary or psychogenic need ...