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Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker .
The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] include lightweight training [7] and racing shoes, [8] and track spikes. [9] Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear ...
In 1995, Deckers Brands acquired Smith's business for $14.6 million and continued to expand it. [9] During the late 1990s, UGG began experiencing double-digit sales growth as Deckers developed the company into an international brand. In 2003, UGG boots were included on Oprah Winfrey's show as part of "Oprah's Favorite Things."
UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss, [9] Katy Perry, Gisele Bündchen, and Sarah Michelle Gellar all wearing the brand as well as being shown on Sex and the City. [9] Otto retired from Deckers in 2008, [2] but revenue continued to climb and first hit $1 billion US dollars in 2010. [10]
Karl Francis Lopker (December 19, 1951 – August 25, 2018) was an American business executive who served as CEO of QAD Inc and was a co-founder of Deckers Outdoor Corporation. Early life and education
Deckers may refer to: Deckers (surname) Deckers, Colorado, United States; Deckers Creek, a river in West Virginia, United States; Deckers Outdoor Corporation, a footwear manufacturer; In the fictional Shadowrun universe, computer hackers are known as "deckers"
There was confusion among consumers between generic ugg boots made in Australia and Deckers' UGG brand boots. Deckers' law firm Middletons of Melbourne began a serious effort to halt the Australian companies' sales [4] by sending cease and desist letters to a number of Australian and U.S.-based manufacturers, preventing them from selling ...
Simple Shoes, also known as Simple, is an American footwear brand created in 1991 by Eric Meyer, a California native. Simple was acquired by Deckers Outdoor Corporation in 1993, then closed by Deckers in 2011, [ 1 ] and subsequently acquired by Denis Ryan in 2015.