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It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. [2] The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world.
Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries.It is the first single malt whisky to be made in India. [1] Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods", [2] [3] "nectar of life", [4] or "drink of the gods". [5]
The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share. [22] Antiquity and Seagram 's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03. [ 23 ]
An advertisement for Bagpiper whisky on a building in Pondicherry. As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent.
Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. [1] It is a blend of Indian grain spirits with imported Scotch malts. [2]
3. Nikka Whisky From The Barrel. Price: $59 Region: Japan Tasting Notes: Malt, peat, and spice ABV: 51.4% This Japanese blend earned Whisky Advocate’s top spot in its ranking of most exciting ...
The brand's main national competitor, at its price point, is United Spirits Ltd's McDowell's No.1 whisky. [23] Royal Stag also faces competition from Radico Khaitan 's 8 PM Royale, [ 24 ] Mason & Summers' "Royal Crown", [ 25 ] United Spirits Ltd's Royal Mist whiskies [ 26 ] and Allied Blenders & Distilleries (ABD)'s Officer's Choice Black . [ 27 ]
Indian-made foreign liquor (IMFL) is the official term used by governments, businesses and media in India to refer to all types of liquor manufactured in the country other than indigenous alcoholic beverages such as feni, toddy, arrack and others.
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